Industry
Archiving and Digitising
Deliverables
Rebranding, Creative & Brand Strategy, Marketing Collaterals
Genus - 50 Years Reimagined
As Genus approached its 50th anniversary, it needed a refreshed identity that honored its legacy of craftsmanship while showcasing its evolution into a modern, tech-driven leader in digital preservation. Along with a new brand book, updated marketing collaterals, and modern brochures to better reflect its heritage, innovation, and global reach.
As a result a comprehensive rebrand for the company, crafting a new brand book, marketing collaterals and brochures were designed along with specialised photography to reflect both its rich heritage and forward-looking innovation, ensuring consistency across all touch points and helping Genus confidently connect with existing & new audiences alike.
Anantika made sure she was fully aware of our design needs before she started on our projects. The results were therefore amazing and tailored exactly to our needs. Some projects needed subtle changes as we changed our requests, and these were all accommodated perfectly.
- Paul Negus, CEO at Genus