Heritage Automobiles
Industry
Deliverables
Creative Strategy, Experience Packaging Design, Stamp Design
Jaguar’s Heritage Print Packaging
Inspired by the timeless elegance, precision, and refined craftsmanship synonymous with Jaguar, this packaging experience was conceived as an extension of the brand’s heritage rather than a mere protective layer. Drawing subtle references from vintage automotive design from material tactility to understated typographic choices every element was intentionally curated to reflect a sense of longevity, restraint, and sophistication.
The design balances tradition with contemporary sensibility, translating the prestige of Jaguar’s historic vehicles into a tactile, ceremonial unboxing experience. Attention to detail was paramount: premium materials, refined finishes, and a considered structure work together to elevate the collector’s prints into artefacts of enduring value. The final outcome honours Jaguar’s legacy while offering collectors an experience that feels as timeless and meticulously crafted as the cars it represents.
Anantika’s work is always to the highest standard the Jaguar brand expects. She is extremely creative and knowledgeable about her subject. I have appreciated her counsel, expertise and advice on all of our projects.
- Joanne Shortland (Head Archivist at Jaguar Heritage Trust)