Commemorating 50 years of Jaguar XJ-S

Created to mark the 50th anniversary of the iconic Jaguar XJ-S, this project was conceived as a comprehensive storytelling experience that honoured five decades of design evolution, engineering excellence, and cultural impact. The objective was to translate the legacy of the XJ-S into a cohesive visual narrative that could live across print, spatial exhibition, and live event touchpoints.

At the heart of the project was a commemorative publication, designed to document the XJ-S’s journey through time from its origins to its enduring influence using a carefully structured timeline, editorial layouts, and refined typographic systems. Supporting elements, including vehicle number stickers, exhibition panels, and large-format timeline installations, were developed to extend this narrative seamlessly into the physical space of Jaguar’s Gaydon event.

The result was an immersive anniversary experience that celebrated the XJ-S not only as a car, but as a symbol of Jaguar’s enduring design philosophy, craftsmanship, and innovation brought to life through print and exhibition design at Gaydon.